Australia remains to be one of the world’s top exporters. According to World’s Top Exports, the value of the total shipments in 2016 was $189.6 billion. It’s an increase of more than 22 percent since the Great Recession. The country’s exports also make up 75 percent of the total value of shipments around the world.
If you are a part of the food industry, you know that to excel in it, you need to follow certain marketing strategies to make a mark locally and internationally. Here are some of the essentials for your business.
1. Food Labeling
Consumers depend on what you place on the food labels, so they must be factual and accurate. To establish consistency, Australia has a long list of regulations for labels. For importing, you need to in the Australian Consumer Law. It promotes fair trade in the country and elsewhere. You need to meet certain requirements before you can claim your product is Australian grown. Make your food labeling printing unique and representative of Australia’s unique food products.
2. Store Signage
These days many businesses depend on their digital presence to attract customers. Though this is helpful, many companies still rely on on-site business signage for local marketing and sales. Having a physical presence and outlet creates local visibility in any country.
3. Business Marketing Magnets and Items
You can also use business marketing items such as pens, stationery, and even fridge magnets can also help boost your success in the food industry. Making use of these souvenir promotional items creates market recognition and increases the chances of your business having a high product recall.
4. Posters and Ads
Some people think that posters and ads have limited power these days, but these traditional advertising tools still have power when combined with digital media. This can increase your visibility to the market, especially in the food industry.
Make your product’s presence palpable digitally and physically especially when you intend to export out of Australia. With the help of good imagery and witty copy, you can make a mark in the industry.