Designer Advice: Criteria for Judging the Aesthetics of a Web Design

web designing

web designingDesign may be one of the most important elements of building a website, but many designers tend to overlook a lot of elements that ensure the beauty and functionality of a project. Very few designers understand that web design is more than just picking the right color palettes and incorporating typographical elements. To make sure that the web design meets goals of the enterprise, those working on it should use some criteria when judging its aesthetics and purpose. These are the elements that even seasoned providers of web design San Diego businesses trust will certainly agree on.

Personal Preferences

Generally, aesthetic preferences are always subjective. The subjectivity of a designer’s preferences, however, depends on a number of factors: familiarity to certain patterns, belief in an existing design canon, and of course, the designer’s search for novel and fresh ideas. These are the factors that separate professional designers from amateurs and laymen.


The beauty of web design also lies in its complexity. Don’t get this wrong, though. This doesn’t mean that the more complex something is, the more beautiful it gets. It may sound ironic, but the complexity of the design, with regard to modern standards, lies in how minimalist it is.


Steve Jobs once said that design is not just about how it looks, but also about how it works. Web design should be functional, and by that it means that the UI should be as neat as possible so users can get from point A to point B. It should be flexible, meaning it should work across different platforms and browsers.

Technical Metrics

Good design is measurable. There are a few metrics that may tell you that the web design has met your enterprise goals. Among them are page views, the number of sign-ups, products sold, and the sources of traffic. Metrics, however, will vary depending on your goals.

Web design is never easy. It’s not always about HTML and CSS. It’s also about looking into the experience of the designer and, most of all, of the end users.

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