When people talk about advertising methods, the first things that come to mind are print, broadcast and social media. What many do not realise, however, is that there is a form of promotion that can reach a lot of individuals too, for a small price. Numerous people watch the telly, listen to the radio and surf the Internet, but many are also out commuting, having coffee, and basically just being witnesses to traffic.
Transit advertising is a marketing approach wherein you put up your ads on vehicles (most of the time it is buses or trains). With the number of commuters traveling every hour of every day, you are quite sure to let your message be known by many people. Moreover, these mobile billboards can reach audiences from different groups.
There are a handful of benefits that transit marketing offers for outdoor advertising companies. For one, the size of the bus alone makes people notice it, even if they are not waiting for a ride. In addition, it cannot be turned off; it has an unlimited time of exposure and the space you paid for is exclusively used for your ads only.
There three basic types of bus advertising:
This type is tagged as royal because it is either king or queen size. Royal signs are the ones you can see on the sides of the vehicles. Often, the ad occupies the whole area, taking the size of the bus or train itself. Some use stickers, but mostly, these large signs are tarpaulin in an aluminium frame.
These ads are located on the rear of the vehicle. An ad like this can be as effective as the royal signs during heavy traffic. Imagine all the motorists whose eyes are naturally attracted to your big ad on the tail-end of the bus in front of them. This ad costs less than a royal because it is smaller.
These are similar to flyers in size and are placed inside the vehicle. Sometimes you can find them on the back of the seats’ headrest or lined up right on the top part of the windows. But most of the time, they are on the luggage area above, near the roof. Among the three types of bus ads, though, these offer the least opportunities.
It is not that complicated to build partnerships with bus line operators for your advertisements. Most of them are willing to present their vehicles because these ads can likewise make their buses more noticeable.