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Reaching Out for an Extra Hand

virtual assistantDocumentation is essential in every business to keep things in tracked and recorded. From simple memos to big contracts, it should contain clear and comprehensible phrases to avoid any confusion and misinterpretation. A simple word or punctuation can alter the meaning of a sentence or even the whole document.

Most companies, however, do not have the means to employ proofreaders to check the accuracy of the documents. Fortunately, they can hire a virtual personal assistant to help in the copy editing job. Precision plays a vital role in a company’s success, which is why it should never be often overlooked, according to experts.

Role of Proofreading in Business

Sending out poorly written proposals, letters, contracts, and other files can tarnish the reputation of a company. Documents that are full of typos and errors can cause a negative impression from existing and potential clients. In business, there is no room for mistakes and carelessness.

The slightest grammatical errors can hinder the credibility and authority of companies from solidifying their presence, thus delaying their success. Well-written papers can convey class and professionalism of the entire company.

Importance of a Separate Proofreader

Every business owner wants to do better than the others. They want to be on top of the competition. That is why an error-free document is crucial. One of the most common mistakes companies commit is that only one person writes, edits, and proofreads every document.

A writer tends to overlook unseen mistakes in the document because it is typically his style. It is wise to have two separate employees for writing and checking. Studies show that people who keep reading their own work become unwary of their mistakes. Fresh eyes tend to catch errors easily.

Proofreading should never be underestimated. Business owners who communicate within or outside the company represent and reflect the business as a whole. More than the reputation, poorly written documents can cause harm, especially if interpreted as the opposite. Avoid loss in business by prioritizing correct grammar.

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Invest in Yourself: 3 Things Your Future Self Will Thank You For

proper investmentIf someone would take away everything from Rupert Murdoch and he suddenly becomes homeless, he would probably be back to his normal life soon. That sounds crazy, but the reason behind it is that he has a lot of human capital. As Australia’s most influential international businessman, Murdoch focused on managing and investing in his career.

It feels great knowing you are in the right place at the right time with the right people. Keep in mind that the actions you made today will reflect tomorrow. Now that you’ve made the decision to follow the career path you’ve chosen, you may want to invest in your most valuable asset: yourself.

Go the extra mile

To have a rewarding career, you need to discover your strengths and capabilities. These will give you a competitive edge in your specialised industry. If you want to be in the education industry, you need to get the training and the necessary certificates. Kirana says acquiring Cert IV Training and Assessment allows you to raise your self-worth and make good career decisions. You’re going to instruct and train students in a wide variety of fields, which is why it’s important to master your craft. Go in the direction of your dreams; you don’t want to regret the chances you did not take.

Find a mentor

Always think of the benefits you will do today. Find a mentor who’s knowledgeable in your line of work and can help you grow. It’s best to have a mentor that adds value to your career. Determine what you want from your future mentor, so you will know when and where to search.

Know your why

Find out your motivation now. To be effective in your work, you have to understand the “why” behind your intentions. Why do you work? Why do you choose that industry? Discover the purpose that inspires you to pursue what you want to do. It’s what keeps you busy and awake at night. Having realistic goals is important to make you feel fulfilled.

Notice that successful people in the world already know what they are good at. Always aim to grow stronger every day.

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Is Artificial Grass any Good?

grassLet’s face it: not all areas in your home enjoy the ideal condition for the optimal growth of lawn grass. Add the frequently uncooperative weather in the UK and you would see that it can be quite tricky to keep your grass green.

This is why many have explored the use of artificial grass in a lawn. But before you scoff at the idea of artificial grass in your home, you should know that the synthetic material is actually a good choice for different reasons.

Easier maintenance

One of the main benefits to having artificial grass is the minimal maintenance work necessary to preserve its appeal. Contrary to real grass, the artificial kind does not need all the mowing, trimming, or watering. You can simply install artificial grass in your home and leave it be whilst you have fun elsewhere. Rest assured that when you come home, your lawn would remain as verdant as you left it.

Better flexibility

Landscape gardeners in Essex would probably agree that the best edge of artificial grass its inherent flexibility. Artificial grass can exist in places where real greens can’t. Rooftop gardens, for example, would require that the structure is capable of supporting the weight of all the soil, water, and grass for it to work. Contrast this with the idea of artificial grass, wherein you would simply install it and you would have an instant green patch on your rooftop.

More savings

Although the initial cost might surprise you a little, faux grass is actually worth the investment. Think about this: investing in artificial grass is a one-time thing. Once the landscapers install the grass in your home, there’s no need to contact the exterminator regularly or purchase fertilisers. Over time, you get to recoup what you paid for in the form of savings.

Fake grass isn’t all that bad. As a matter of fact, it has its good points. When you want a flexible, cost-efficient alternative to your home’s green patch, consider this as one of your options.

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From Fast to Faster: The Wonders of Bike Fitting

bikingBike fitting is as old as time. In the beginning, though, as long as you could stand over a bicycle, then it fits; but this is not the approach anymore. The term now means the science of synchronising the rider and the bike for optimal performance.

Just because you can ride the bike and move fast it doesn’t mean you’re doing it right. As an exhausting pursuit, it sure does make you sweat, but not suffer. Cycling should be effortless and pain-free; if you’re experiencing discomfort as you pedal, then it’s a sign you need to visit a bike store because something is wrong.

Chances are you would not think you need to fit your bike until you realise its significant benefits.

Unveil Hidden Problems

An innovative bike fitting system can reveal the secrets why certain parts of your body ache while cycling. Whether your back, neck, bum, knees, or hands hurt, chances are the components of your bicycle is not proportionate to your body. Having the stem or the saddle one inch higher or lowerA single than it’s supposed to be is enough to make life miserable for you. An assessment is necessary to determine the right measurements of bike parts that suit your physique.

Small Adjustments, Big Improvements

The shoes, cleats and insoles are the minor stuff that matter. They provide ample support and balance the pressure on your feet for hours of pedaling. The experts would recommend the gear that matches the size and shape of your foot to prevent hot foot, or Metatarsalgia, and ride your bike over long stretches with ease.

Ultimate Potential

In cycling, proper positioning is the key to reach the peak of your speed and stamina. Riding the bike in comfort and pedaling with efficiency are only achievable if you’re on a bicycle that suits your frame. Triathletes, especially, require a fitted bike to compete at the highest level.

In the words of Ivan Illich in his essay, Energy and Equity, “Man on a bicycle can go three or four times faster than the pedestrian, but uses five times less energy in the process.” Indeed, the bicycle is the most efficient vehicle that has ever been created. With proper adjustments, going from fast to faster is a breeze.

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Beyond Google: Why Other Search Engines are also Important

For companies that are keen on developing a strong online presence, search engine optimisation is not optional. While ‘search engine’ is a collective term for dozens, or even hundreds of others, the first site that comes to mind is Google, with Yahoo and Bing coming as a distant second.


This now begs the question: is it important to optimise for these other sites or just stick to requesting for Google marketing services?

The easy answer would be to optimise your online channels to rank at the top of these search engines. Given the difference between these engines, however, you might encounter contradictory techniques to rank on one or the other. For most people, the solution is simple. Do whatever it takes to make Google happy. Of course, this is not a universal solution.

A fair amount of market research still needs to be done. Google may have the majority, but certain places may prefer one engine over the other. This is especially crucial for small businesses employing local SEO techniques. To optimise your website for Google when Bing is the most popular engine in your area limits you from reaping the maximum profits of this technique.

While you can concentrate your efforts on marketing strategies to rank on a specific search engine, authentic and excellent content remains the most important strategy of all. Only high quality content will keep visitors on your website, hopefully long enough to retain your services or purchase your product.

All optimisation efforts should revolve around the visitors and to make them happy. Optimising for search engines, even Google, should only be secondary to the satisfaction of your future patrons.

Successful marketing strategies always involve a well-rounded scheme. Don’t put all your eggs in one basket, as they say. If you’re going to invest in SEO, invest in other methods of advertisement and PR as well.

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Designer Advice: Criteria for Judging the Aesthetics of a Web Design

web designingDesign may be one of the most important elements of building a website, but many designers tend to overlook a lot of elements that ensure the beauty and functionality of a project. Very few designers understand that web design is more than just picking the right color palettes and incorporating typographical elements. To make sure that the web design meets goals of the enterprise, those working on it should use some criteria when judging its aesthetics and purpose. These are the elements that even seasoned providers of web design San Diego businesses trust will certainly agree on.

Personal Preferences

Generally, aesthetic preferences are always subjective. The subjectivity of a designer’s preferences, however, depends on a number of factors: familiarity to certain patterns, belief in an existing design canon, and of course, the designer’s search for novel and fresh ideas. These are the factors that separate professional designers from amateurs and laymen.


The beauty of web design also lies in its complexity. Don’t get this wrong, though. This doesn’t mean that the more complex something is, the more beautiful it gets. It may sound ironic, but the complexity of the design, with regard to modern standards, lies in how minimalist it is.


Steve Jobs once said that design is not just about how it looks, but also about how it works. Web design should be functional, and by that it means that the UI should be as neat as possible so users can get from point A to point B. It should be flexible, meaning it should work across different platforms and browsers.

Technical Metrics

Good design is measurable. There are a few metrics that may tell you that the web design has met your enterprise goals. Among them are page views, the number of sign-ups, products sold, and the sources of traffic. Metrics, however, will vary depending on your goals.

Web design is never easy. It’s not always about HTML and CSS. It’s also about looking into the experience of the designer and, most of all, of the end users.

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Life-Saving Program: India to Provide Free Vaccines for Children

child-vaccineThe Indian government has announced its plans to provide four free vaccines against life threatening diseases in an attempt to decrease child mortality.

Immunization program

The new vaccines will help fight rotavirus, rubella, polio, and Japanese Encephalitis.

“The introduction of four new life-saving vaccines will play a key role in reducing childhood and infant mortality and morbidity in the country,” Prime Minister Narendra Modi said in a statement.

“Many of these vaccines are already available through private practitioners to those who can afford them. The government will now ensure that the benefits of vaccination reach all sections of society, regardless of social and economic status.”

Battle with deadly diseases 

The recommendations to introduce new vaccines have been made after numerous studies and comprehensive deliberations.

Diarrhea caused by rotavirus kills around 80,000 children every year and causes millions of hospitalizations, which adds an economic burden to the country.

Encephalitis, on the other hand, kills hundreds of children annually.

To ensure India keeps its polio-free status, it will provide injectable polio vaccine.

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